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JANCOR COMPANIES, INC.
Parent company of Survivor Technologies, Kensington Windows, Outdoor Technologies, Heartland Building Products. Manufacturers of vinyl windows, siding, fence, deck, and rail for residential construction.
Vice President of Marketing - 1998 – 2004
Directed the market development and support mechanisms for the vinyl building products in dealer, wholesale, and home center channels.
New Customer Acquisition
15% response rate, 10% closure, 25 new Kensington dealers in less than 3 months.
Retail marketing support
350 Lowe’s Home Improvement Warehouses, POP-displays, interactive kiosks, signage, & literature.
In Bound Lead Control
Automated search engine supporting five window brands with inbound telephone and Internet support.
Website design
In house design for all brands and all company’s product information, lead generation, warranty registration.
Customer Service Support Website
Graphics library, testing area, marketing materials, technical documents, FAQ’s and more.
Lead Generation
“House of Windows” campaign generated over 4000 qualified names.
Dealer Direct Mail & Literature
Automated direct mail support program and collateral literature for dealers and distributors.
Software Programming
Developed and wrote window quoting software, Quotation Plus.
Video Production
30, 60 second commercials, 4 minute direct mail, and 10-minute infomercial.
Patented Design
Reinforced tilt latch allowing double hung window to pass the Miami-Dade building codes.
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