Amano Pioneer Eclipse Innovative manufacturer and supplier of commercial floor care equipment and chemicals for maintaining and restoring resilient, hard surface, concrete, terrazzo and tile surfaces. Products sold to professional building service contractors through large janitorial and sanitation distributors.
Marketing Manager - November 2009 - Present
In charge of rationalization, strategy, positioning and stewardship of three primary company brands - Pioneer-Eclipse, EnviroStar Green and PowerStar.
Formulating Market Opportunity Plan Leveraging current internal assets, identifying and developing plan to attack specific market opprtunities in 6, 18 and 36 month time frame..
Developing competitive brand language Using company value propositions and specific market advantages, a brand voice is developing to efficiently promote the superior performance and effectiveness of company offering.
Repositioning brands in company portfolio Analyzing competitive landscape and properly position machines and chemicals to maximize market advtanges.
Member of product development team Using competitve gap analysis, providing input on features and pricing in new product development.
Managing in-house creative staff Using online collaboration tools to develop effective communication tools for engineers, chemists, sales and marketing staff.
