This ad for fiberon decking played on the "unusual" name of the brand. Using a stand up comic at a suburban mall, we asked; "What's fiberon." The results was a humorous 30 second commercial that aired throughout 2006 - 2007 season in local and regional buys. This campaign coincided with collateral literature and direct marketing campaigns that promoted the decking as: "Not a dietary cereal, but a new outdoor decking." Other versions of this tag line were based on the responses we got from the interviews.
This video was used at local and national trade shows. It shows the value added benefits of using fiberon decking and railing systems. Targeted to the contractor, this video ran continuously on a loop at the IBS Show, JLC Live, PCBC and other prominent gatherings of building professionals.
