Business development, collateral, ads, white papers, videos and more.
Brand rationalization and market strategy.
Brand and market strategy
Proposed third party certification program for community banks and credit unions.
A preliminary document outlining the purpose of myPros - an alliance of companies servicing the building industry.
Proposal to Devonshire Investment Group on partnering program that can save Pro-Build millions of dollars in waste.
Presentation to Lowe's Home Improvement on using home plan sales to generate incremental sales.
Program for promoting building products through AVID Home Designs.
Powerpoint presentation made to Georgia Pacific regarding use of home plans to improve sale of building products.
White Paper: Overview of proper use of data nnd analytics in customer segmentation.
Press Release: A-Value design packages can earn green construction points.
Press Release: Legal and copyright laws affect home design.
White paper: How will current economic conditions affect future home design.
White paper: 10 aspects of home plans that home buyers should know before purchasing any home design.
Proposed fibeon ad - full page.
Proposed full page spread ad.
Forever Young" ad concept.
IBC Technology ad concept.
Proposed succession planning advertisement.
Company introductory collateral for digital and print distribution.
Two sided flyer promoting myPros - a business alliance between companies serving the building industry.
Direct mailer promoting the FREE HOUSE PLAN offer, a sampling method to entice new customers
Catalog for Weather Best Decking and Railing products.
Brochure detailing fiberon Decking and Railing products.
Proposed direct mailer for Ladies Health Club
This ad for fiberon decking played on the "unusual" name of the brand. Using a stand up comic at a suburban mall, we asked; "What's fiberon." The results was a humorous 30 second commercial that aired throughout 2006 - 2007 season in local and regional buys. This campaign coincided with collateral literature and direct marketing campaigns that promoted the decking as: "Not a dietary cereal, but a new outdoor decking." Other versions of this tag line were based on the responses we got from the interviews.
This video was used at local and national trade shows. It shows the value added benefits of using fiberon decking and railing systems. Targeted to the contractor, this video ran continuously on a loop at the IBS Show, JLC Live, PCBC and other prominent gatherings of building professionals.
Awake at 2 AM - Overview of company value proposition.
Overview of PROFIT INSIGHT product/service offering - trade show loop.
2008 International Builders Show, Show Village.
Meredith Publications - "Living the Country Life".