Redefined product positioning
Developed taxonomic structure to products and services offered to banks, credit unions and financial institutions around the world. Designed and created all support collateral and presentations.
Established companies thought leadership
Write, layout and distribute white papers, case studies and presentation to promote the companies expertise and thought leadership.
Repositioned brands in company portfolio
Analyzing competitive landscape and properly position consulting programs and services to maximize market advantages.
Developed omni-media strategy
Promoted company through an integrated media strategy including digital, email, video, direct mail and social media.
Executed custom CRM analytics
Supported sales communications and tracked marketing campaigns and strategies through CRM and online analytics.
Implemented inbound and Outbound Marketing
Leveraged inhouse digital assets and outside SEM and SEO strategies to attract new customers and retain current accounts.
Member of Executive Committee
Cross functional committee met monthly to define future strategy and growth opportunities.