Interact and engage with most profitable customers.
- Segment and target most favorable and profitable customers.
- Reach out to them through preferred communication channels.
- Determine their propensity for reward and loyalty programs.
Develop effortless methods to implement loyalty support services.
- Capitalize on existing communication channels.
- Design user-experiences with little or no input from customer.
- Create a seamless transaction for loyalty redemption.
Build and test multivariate product/service offers.
- Address customer needs with other services or products.
- Develop subtle changes in offer to discover what works.
- Create a repeatable model for use in other segments.