Every prospect has preferred communication channels and reacts differently to certain offers and promotions. Prospex™ helps define an appropriate mix of traditional, social and digital marketing tactics to address these differences and create a more efficient customer acquisition process.
By implementing advanced CRM (”Customer Relationship Marketing”) systems and automated marketing programs, your company can shorten your sales cycle and reduce marketing costs. Prospex™ incorporates these systems into integrated lead capture campaigns. These campaigns utilize a number of tactics including nurture programs, account based marketing, content marketing, social media outreach and more. Campaign results are tracked and analyzed to continuously improve the return on your marketing dollar.
Chasing the wrong prospects, delivering the wrong message and offering the wrong products/services to potential customers is a waste of limited marketing resources. Prospex™ can help reduce this waste and deliver the right customers to your sales funnel.
Engaging customers throughout their user experience, through their preferred channel and in the language they understand creates a close relationship between you and your clients. Prospex™ delivers targeted marketing messages and continuous customer communications before, during and after purchase.