Here are some highlights from my 24-year professional career...
• Proven brand management…More than 12 years of brand management experience in retail home improvement environment that includes Home Depot and Lowe’s. Managed marketing of 6 different brands that included 3 different product lines and three separate distribution channels.
• Ideas that work…Retooled entire Lowe’s store set/plan-o-gram for current employer to bolster higher turns, improved GMROI and counter act low cost competition. Test launch February 2006 resulted in 57% increase in same store sales and VENDOR OF THE YEAR honors.
• Long term industry relationships… Ten years of Home Center experience with Lowe’s Home Improvement Centers in marketing and positioning Severe Weather Railing and Survivor (ReliaBilt) replacement and new construction windows.
• Sixteen years marketing communications experience... from plastics extrusion to major Home Centers... to director of marketing for the nations number two producer of composite decking and railing systems.
• A proven track record in reducing costs... in just five months reduced marketing costs by 25% while sales were expanding 28%.
• Innovative and creative... expert in all phases of media creation, graphic design and communication methods.
• A skilled manager... managed a 5-person marketing department… managed marketing department with budget exceeding $3.5 million. Managed to budget in each year of management reporting responsibility.
• An accomplished diplomat... highly effective with both administrative, vendor and customer personnel in all channels of distribution.
• An established reputation... known for being a highly motivated achiever of even the most difficult sales, marketing and management tasks.