Craig Sherrett | Marketing Services

Attract high quality customers with integrated marketing strategies.

Segment target markets to address unique characteristics.

Understand your prospects preferred communication channels.
Determine specific needs in each target segment.
Address how your business satisfies those needs.

Develop messaging targeting specific prospects.

Deliver your value proposition in clear and concise messages.
Reinforce brand with consistent appearance and approach.
Deliver messaging in customer preferred channels.

Test marketing operations and analyze results.

Use A/B and multivariate testing to optimize campaign performance.
Track lead capture and conversions to improve marketing effectiveness.
Design strategy for long term lead generation.

Keep current customers by building solid relationships.

Engage customers with omni-channel strategy.

Know how each customer communicates with your business.
Determine preferred channel of engagement.
Build dependable and consistent information stream.

Use voice-of-customer to target post-purchase pain points.

Determine scope and scale of pain points.
Develop focused timely solutions to satisfy pain points.
Improve satisfaction with appealing post-purchase experiences.

Promote offers, products and services to address adjunct needs.

Analyze customers for additional product/service requirements.
Develop strategy to address requirements in a timely fashion.
Utilize multi-channel approach to communicate added product/service.

Get more from existing accounts with loyalty and cross-selling programs.

Interact and engage with most profitable customers.

Segment and target most favorable and profitable customers.
Reach out to them through preferred communication channels.
Determine their propensity for reward and loyalty programs.

Develop effortless methods to implement loyalty support services.

Capitalize on existing communication channels.
Design user-experiences with little or no input from customer.
Create a seamless transaction for loyalty redemption.

Build and test multivariate product/service offers.

Address customer needs with other services or products.
Develop subtle changes in offer to discover what works.
Create a repeatable model for use in other segments.

Leverage traditional, digital and social marketing to improve your business.

Attract more high quality customers with three proven programs:

Leverage your local brand.

Powerful brands produce powerful results:

Increased cross-selling success rates.
Reduced customer attrition levels.
Lower customer acquisition costs.
Improved ROI on marketing expenses.

Engage your accounts.

A strategic plan is essential to achieve business goals using social media. Efficiently apply energy and resources to achieve maximum return from your social media efforts.

Attract high quality accounts.

Qualified leads - not names and lists - provide the spark for a robust and active sales pipeline. Improve close rate and lower sales cost with a custom mix of traditional, digital and social marketing.

Small Business

Leverage traditional, digital and social marketing to improve your business.

Attract more high quality customers with three proven programs:

Loud & Clear^™

SocialMap^™

Prospex^™

Talk to me.

Leverage traditional, digital and social marketing to improve your business.

Attract more high quality customers with three proven programs:

Loud & Clear™

SocialMap™

Prospex™

Talk to me.

Loud & Clear^™

SocialMap^™

Prospex^™