Developed and implemented comprehensive sales training program
75-page manual trains regional and area sales staff on proper messaging, sales techniques and independent operation of dedicated sales territory.
Developed detailed business strategies, plans and models
Multiple business strategies developed for a variety of target customer prospects. These customers included large building supply chains, property development companies and local custom home builders.
Updated email company newsletter campaign
Retooled email newsletter campaign and developed consistent and targeted messages for monthly releases.
Wrote numerous articles and BLOGs to support comprehensive PR initiatives
Informative BLOGs and PR releases proved crucial to create an effective online market expertise and dominate the home plan “thought space.”
Updated website with key support messaging
Retooled website resulting increased unique visitor traffic 10 fold in less than three months.
Created and developed trade local trade show presence
Developed local trade show display to support professional and consumer trade show exposure.
Developed direct mail campaigns and promotions
Improved dealer search capabilities, web optimization, search word criteria, and consumer content. Improved site visits by three fold and dealer search by 4 fold.
Updated collateral materials and messaging
Improved look and messaging of all literature, manuals and customer contact vehicles.
Developed and supported online builder store
Using third party software, created an online store presence for specific building product purchases.