Innovative manufacturer and supplier of commercial floor care equipment and chemicals for maintaining and restoring resilient, hard, concrete, terrazzo and tile surfaces. Products sold to professional building service contractors through large janitorial and sanitation distributors.
The company's premiere floor finish - Eclipse - was reformulated with a number of added properties and improved characteristics. This brochure was developed as the basis for print, event and digital marketing tactics.
Old school "slide-rule" showed prospect/customer the prescribed machine and chemicals required for proper floor maintenance. Selector included multiple floor types, burnishing days and reflective requirements. Rule also offered "green" alternatives.