Craig Sherrett

Craig Sherrett

Independent Brand, Communications and Marketing Executive


Marketing, communications and branding expert with more than 25 years of cross-industry experience including: financial services, manufacturing and building products. Creative and innovative manager who builds successful marketing teams while reducing costs, meeting budgets, improving sales and building brands.

Contact


Email : craigsherrett@yahoo.com

Phone : +1 (704) 998-1585

Address : 292 Tuskarora Trail, Mooresville, North Carolina USA

Past Employers


PROFIT INSIGHT®

VP of Marketing / 2013-2016

Directed all aspects promoting the company's global consulting services to banks, credit unions and financial institutions around the world. In charge of promotion, messaging, strategy, positioning and stewardship of the company brand and all aspects of global marketing. more >>>

Amano Pioneer Eclipse

Marketing Director / 2009 - 2013

Directed and managed rationalization, strategy, positioning and stewardship of three primary company brands - Pioneer-Eclipse, EnviroStar Green and PowerStar. more >>>

AVID Home Studios

Director of Sales & Marketing / 2008 - 2009

Member of Board of Directors, director of all company marketing efforts and manager of national network of sales associates. more >>>

FIBER COMPOSITES, LLC

Marketing Director / 2004 - 2008

Managed $3.5M marketing budget to develop consumer branding strategy, implement national advertising campaign and improve a variety of market support mechanisms. more >>>

JANCOR COMPANIES, INC.

VP of Marketing / 1998 - 2004

Parent company of Survivor Technologies, Kensington Windows, Outdoor Technologies, Heartland Building Products. Manufacturers of vinyl windows, siding, fence, deck, and rail for residential construction. more >>>

ATRIUM DOOR & WINDOW COMPANY

Director of Marketing / 1996 - 1998

Directed the market development and support mechanisms for Atrium Northeast. more >>>

VEKA Inc.

Marketing Director / 1992 - 1996

Lead marketing support team of designers, printers, and artists in support of fabrication customers and their distributors. more >>>

TPC Communications

Animation and Art Director / 1987 - 1992

Directed animation and graphic support of video production house producing local and national client training and advertising programs. more >>>